Can I show my past performance or track record to clients or on my website?
In force
The default rule is no — SEBI treats any claim of return or performance in respect of a security as prohibited unless SEBI has specifically permitted it. This is a general prohibition under Regulation 30A of the SEBI (Intermediaries) Regulations, 2008, not something specific to a marketing 'best practice' — it's an enforcement-backed rule, and violation can trigger summary proceedings.
PaRRVA (Past Risk and Return Verification Agency) is now operational — CARE Ratings Ltd. is the recognised agency, with NSE as the data centre, providing services on a regular basis since May 4, 2026. This changes what's possible: once your performance data is actually PaRRVA-verified, you're permitted to use it in advertisements and marketing material — which includes your website — subject to SEBI's advertising/disclosure norms (no cherry-picking, full dataset with disclaimers referenced).
Until your data is PaRRVA-verified, you're limited to the narrower interim route (see next answer) — one-to-one, on-request only, never on a public website. So the honest short answer is: not yet, on your website — only after you're onboarded and your specific numbers are PaRRVA-verified.
Bottom line for content like quarterly cards, technical picks, or public posts: until your numbers carry PaRRVA verification, you cannot publicly advertise win-rate, returns, or track record anywhere public — website, X/social, YouTube, etc. That stays true even under the interim arrangement.
What SEBI says, word for word
Regulation 30A, Intermediaries Regs.“a person found to have made claim(s) of return or performance in respect of or related to a security or securities, unless otherwise permitted by the Board to make such claim(s) shall be liable for summary proceedings.”Source: SEBI (Intermediaries) Regulations, 2008 — Regulation 30A(1)(c), as referenced in Circular HO/38/12/11(1)2025-MIRSD-POD/I/73/2025, dated October 30, 2025 Open document ↗
PR No. 28/2026“This operationalisation of PaRRVA will enable regulated entities to showcase their verified performance and at the same time empower investors with access to such performance... PaRRVA will provide verified performance for the services of investment advisory, research services and algorithmic trading. Such regulated persons will be able to utilize PaRRVA verified performance in their advertisements, in accordance with applicable regulatory provisions.”Source: SEBI Press Release No. 28/2026 and Circular No. HO/38/14/(4)2026-MIRSD-POD/I/10557/2026, dated April 29, 2026 Open document ↗